Built by Corey See the live rebuild ↗

Proposal · prepared for Bakers & Larners of Holt · 19 May 2026

A few specific fixes for bakersandlarners.co.uk.

Bakers & Larners of Holt · Holt, Norfolk · website rebuild

I rebuild small-business sites in my spare time when I can see they are leaving conversions on the table. Three things stood out on mobile when I opened bakersandlarners.co.uk over coffee on Tuesday. Three findings below, then a working rebuild you can click through.

Open live preview  ↗ Read the three findings Reply to the proposal
8-12 Market Place · Holt, Norfolk · since 1770

Nine generations of the Baker family on Market Place, in a building that pre-dates the founding by 139 years. Open the live preview ↗

Three findings, observed on the live site

What the live site is leaving on the table.

Walked through bakersandlarners.co.uk on a phone, then on a laptop, on 19 May 2026.

01

A 697 KB Magento homepage where 255 years of family history loads after the carousels.

Observation
Live bakersandlarners.co.uk ships roughly 697 KB of raw HTML on the homepage before a single Food Hall photograph paints, served from a stock Magento 2 stack with no critical-CSS strategy. On a 3G phone in Holt market square, the visitor sees skeleton carousels long before they see the green shopfront on Market Place. The Magento product grids for jam, chocolates and bath salts paint ahead of any reason a first-time visitor would have to drive in from Norwich, Sheringham or Cromer.
After rebuild
After rebuild: a static Astro page on Vercel’s edge. Sub-100 ms first byte across the UK. The shopfront photograph, the 1770 date, and the words "nine generations" appear in the first paint on a 3G connection, every time. The product catalogue stays on the Magento e-commerce subdomain where it belongs.
02

No Open Graph, no Twitter Card, no DepartmentStore schema, so the Prince and Princess of Wales visit is invisible to Google.

Observation
A crawl of the live homepage surfaces a single Organization JSON-LD with only the logo URL. No DepartmentStore, no LocalBusiness, no FAQPage, no AggregateRating. No Open Graph tags at all, no twitter:card, no og:image. The May 2024 visit by the Prince and Princess of Wales, The Telegraph praise as a "quintessential market town experience", and the 1770 Baker family date all sit in /about-us and in press archives, but never reach Google or the WhatsApp / iMessage unfurl when a Holt regular forwards the link to a friend.
After rebuild
After rebuild: DepartmentStore + LocalBusiness + FAQPage JSON-LD at build time, with the full Market Place postal address, 01263 712 244 in E.164, opening hours including Sunday 10 to 16, and an AggregateRating block tied to the genuine review count. Open Graph and Twitter Card meta pointing at a real shopfront photograph, so the link unfurls as Bakers & Larners, not as a blank rectangle. Google starts seeing 255 years of provenance.
03

Nine generations of Bakers and a 1631 building never appear on the homepage; the heritage lives one click deep, below product carousels.

Observation
The about-us page is rich: 1631 building, 1732 Custance, 1770 Baker takeover, 1900 incorporation as CT Baker Ltd, Michael Baker excavating the wine cellars in the 1980s, Nick Baker (8th generation) MD since 2024, 9th generation active. None of that lands on the homepage. The homepage opens with a promotional square for an autumn hamper. A first-time visitor learning Holt has a department store run by nine generations of the same family is told only "Luxury Independent Department Store" in a tagline above a Magento grid.
After rebuild
After rebuild: the 1770 date, the 9-generation succession, the 1631 building, and the excavated wine cellars all land in the hero and the heritage band. A timeline column on the heritage block walks the visitor from Adam Custance in 1732 to Nick Baker in 2024. Press quotes from The Telegraph and the 2024 royal visit are sourced and visible. The homepage carries 255 years of provenance, not a hamper promo.

Pricing

Fixed price. No hourly billing. No upgrade tier.

£2,000
Fixed for the rebuild. One-off. Includes the Astro static rebuild of the brochure homepage, DepartmentStore + LocalBusiness + FAQPage schema, and the hero, departments grid, heritage timeline, food hall, visit and FAQ blocks. Keeps the existing Magento store on its current subdomain.
£150
Per month for hosting on Vercel and ongoing care: content updates, schema upkeep, monthly analytics email, Christmas hamper and seasonal banner switches.
£50
Optional. An embedded chatbot trained on the FAQ, the food hall and the From The Cellar pages, for the "do you stock X" and "are you open on Sunday" enquiries that come in out of hours.

No retainer. No contract. No in-person visits, fully remote from Switzerland.

Next step

If the proposal lands.

Reply with two or three 20-minute slots in the next ten days for a video call. I take on three East Anglia builds this quarter, and the first confirmed wins the slot. If I do not hear back by 29 May 2026, the proposal site comes down.

See the rebuild ↗
A working preview you can click through.
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